The year 2015 witnessed the best wave of migration of war refugees on earth considering the fact that the Second Environment War. So we asked ourselves: Can a milk brand in fact enhance men and women's empathy regarding the refugees? This lead us to our strategy: The Friendship breakfast.
Generating exams accessible & using affordability out of the equation was a major marketing campaign determination.
Breakthroughs begin with curiosity. With curiosity at the guts of its initial ever brand campaign, science and engineering enterprise Merck began #catchcurious – a worldwide initiative to market improved curiosity amongst B2B audiences.
To manifest Svenska Spel’s job as a company citizen, and to construct much more that means into their sponsorship, we developed Athletics Swedish for Immgrants – a protracted-phrase initiative instructing Swedish to newly-arrivals, using the language of athletics.
Bringing airports’ employees to satisfy travellers & facilitating new airports' integration are the objective from the once-a-year SMILING Working day, involving VINCI Airports’ workers & partners from its 35 airports.
The EEA On this category honours PR & Comms initiatives which creatively and efficiently combine AI into an organisation’s Internet existence – subtle chatbots or virtual assistants, advanced knowledge analysis or other AI-driven ways.
Entertainment and society are mirrors of our shared aspirations and values, but also current important subject areas of our Modern society. And It is usually a phenomenally impressive financial system in its very own proper – from tv and films, to orchestras and theatre, comedy and dance.
In turning the annual report’s metatheme “agility in a very connected earth” right into a transmedia Tale informed throughout 16 channels and situations, Bosch shaped the debate concerning the positives and negatives of your IoT– and breathed new lifestyle into storytelling in an yearly report context.
The Tone of Voice specifies the linguistic style for SIX. read more It is meant to function a guide to be used when creating. The attractive booklet (spiral binding) connects the brand attributes with the rules of reader-friendliness.
Remarkable benefits up until right now: the greatest ROI (22) reached in the background in the Macallan with among the functions (Madrid) and offered 200k bottles just a few days just after.
During the mid-time break with the Strolling Useless, FOX faced the obstacle of protecting large levels of fan engagement. The tactic: focus on producing ground breaking content material by reimagining the display in various genres to excite our Fb lovers.
To bring in households for the 100 decades aged Parken Zoo, and at the same time instruct them about endangered animals, we designed Digimals – entire world’s to start with Augmented Truth (AR) knowledge for smartphones with uniquely evolved fantasy animals that might only be seen at the Zoo.
This EEA group honours genuinely progressive principles, groundbreaking Suggestions and new, sometimes even revolutionay ways. This might be based upon the Nearly infinite opportunities of know-how, but will also to the do the job of Resourceful thinkers who drive new, remarkable developments in PR & Comms.
For those who have any questions on the classes or even the submission method, the awards team will probably be content that will help.